CodeRef System
Promark S.A., together with its technology partner System Design, proudly introduces the CodeRef System—a smart, future-ready solution that merges powerful information management with the flexibility of dynamic QR codes.
Unlike traditional static codes that only display fixed details like EANs, batch numbers, or expiration dates, dynamic QR codes link directly to a secure web platform via a unique URL.
This opens the door to a richer, more interactive product experience—easily accessible with just a smartphone.
CodeRef gives you more than just a code—it gives you control, connectivity, and the ability to deliver up-to-date, personalized information in real time.
CodeRef System enables precise identification of individual finished products using QR codes enriched with dynamic, updatable information.
Manufacturers can remotely update the data stored in the system without having to change the physical QR code on the product—ensuring flexibility and efficiency at every stage of the product lifecycle.
The platform allows for full customization, letting you include any type of product-related information defined by your business needs—whether it’s technical specs, documentation, warranty details, or marketing content.
CodeRef System is fully integrated with a content management system (CMS) and a secure database, where all product and finished goods data is stored and managed.
Any updates made in the system are instantly reflected when the QR code is scanned—ensuring that users always access the most current and relevant information.
Scanning requires nothing more than a smartphone camera, as most devices come with built-in QR scanning capabilities.
For enhanced functionality, an optional dedicated mobile app is available, offering advanced features such as product claim submissions, personalized offers, and tailored customer engagement tools.
- Enhanced traceability throughout the entire supply chain, ensuring complete product visibility from production to delivery
- Improved quality and safety management with the ability to initiate rapid product recalls when necessary
- Stronger customer engagement and loyalty through personalized product information and responsive support
- Valuable marketing insights from user data, enabling targeted offers and customer-specific campaigns
- Streamlined complaint handling and feedback collection for continuous service improvement
- Cost reduction when updating product information—no need to modify printed QR codes
- Higher customer satisfaction through built-in tools for submitting claims, feedback, and suggestions
- Low Total Cost of Ownership (TCO) thanks to a modern web-based interface, no need for client-side installations, and effortless system updates
CodeRef
CallOff in Action: Key Capabilities
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- Unit-level identification – A unique QR code on each individual product enables precise tracking and traceability of every item
- Product recall support – Rapid communication and efficient management in the event of a defective batch recall
- Customer service tools – Built-in features for submitting complaints, suggestions, and requests directly through the system
- Marketing applications – Leverage customer behaviour data to personalize offers and drive targeted marketing campaigns
- Dynamic data updates – Modify product-related information remotely, without changing the QR code printed on the item
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Role-based access control – Display different levels of information depending on the user’s login status:
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Public-facing data for consumers
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Restricted details for sales reps or internal users upon login
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- No installation required – Web-based solution runs directly in the browser, eliminating the need for software deployment on user devices
